It looks like we discover today looking at "Social Shopping" - by the way as old as commerce itself - that consumers as it comes to decide upon buying or not a product or service trust first of all other people. Is it really breaking news that Web 2.0 and Social Media/ Social Internet Networks now empower the consumers as the real influencers on buying decisions?
We did talk about Virtual Reality two decades ago when I was 20 years old and when we had personal computers with ugly, slow graphic interfaces that were so difficult to manage that nobody could imagine that the virtual world could evolve into something almost real as today.
Today computer games are getting more and more real, companies are understanding that computers and technology have to be as simple as possible for the human beings to improve real actions and behaviour such as buying a product or service.
Technology and computers have to SERVE and not to complicate our lives making us losing time studying how this and that works and finding out which button to press and what driver to download or install.
Google understands that for such a simple but important task as for "Search". If you ask Larry Page what the secret of Googles success is I bet a dinner that he will answer: "Google does search and strives to make it as simple for the user and as accurate and fast regarding the results as possible!"
So don't worry, Social Internet Shopping is still miles away from Social Shopping in the real world. But we are witnesses of a long transition from virtual to realtual (Realtual: There will be no difference between virtual and real in many today still 100% physical inter-human actions) - but I am sure we will get there.
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