As you all may know we at sixjumps build Community Marketing Applications for Social Networks. Our idea is to built an application once and deploy it seamlessly on all OpenSocial based Social Networks and Facebook using Facebook Markup Language. Facebook still sticks to its walled garden strategy and does not yet support OpenSocial.
As we are experimenting and building our applications first for Facebook such as SocialShopper, RealEstates Spain and Club Simyo we then took the step to do the same with OpenSocial.
As we were looking on the Application Programming Interface based on OpenSocial at orkut we quickly moved over to MySpace as the implementation was much better done.
So OpenSocial as a standard to follow is one thing and implementing the standard into a working and easy to use API is another story. Google and its partners should work on the implementations now in order to enable that applications could seamlessly run on all OpenSocial based Social Network Services Platforms.
At sixjumps we are convinced that our applications will run on Facebook, MySpace, orkut, Hi5 and hopefully Xing as well learning about the implementation differences of OpenSocial in the different Social Networks. Regarding Xing we don't know when they will publish their API and let developers deploy applications. I a press release a few months ago CEO and founder Lars Hinrichs announced that Xing would support OpenSocial in a near future.
Xing, the Social Business Network Service with 5 million plus users mainly in central Europe (Germany, Austria, Switzerland and spain), for us is most interesting as the users interact on that network almost only for business purposes such as Linkedin, the world wide leader with a real global user base.
We actually know very little about Linkedin's ideas regarding OpenSocial and don't think that they will change this on the short term as they are tremendously successful with their actual Platform concept and the underlying business model based on payed subscriptions.
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