The importance of OpenSocial ad OpenID for Social Networks Services Marketers

Dear fellow readers,

I was wondering if you all as Marketers dealing with how to best and most efficiently promote your products and services on the Internet, are aware about the significance of the OpenSocial Standard initiative mainly driven by Google, MySpace and Yahoo! and many other Social Network Services providers such as hi5, bebo, orkut, Linkedin and Xing to name just some of them.

Please note the following URL for future references on OpenSocial. It is the official OpenSocial Website where you can find all companies that support today or will support in a near future OpenSocial. http://www.opensocial.org.



Standards such as HTML, PDF, XML and SWF helped Internet in the beginning and until today to become so popular and powerful changing the way people communicate and distribute products and services today in question of seconds from Berlin to Sidney or Ulan Bator to Rio de Janeiro.


So will do OpenSocial for all these revolutionary Social Network Services Platforms that are popping up since almost three years in the Internet simplifying and standardising issues regarding user identification - Another initiative regarding that issue is OpenID closely related to the OpenSocial initiative- , portability of user profile information, community tools, services and applications. Many important basic elements have still to be defined regarding the integration of the almost one hundred existing Social Network Services Platforms committed to implement OpenSocial. But as in the past - I is just a question of time!

We at sixjumps have joined OpenSocial to get involved into the definition of the OpenSocial Foundation.

OpenID is having a tremendous success and gives you as a user the possibility to login with the same username and password at any Website or Webservice such as Social Network Services Platforms. This addresses one of the biggest problems we have up to date: Identity management. I actually hold 20+ accounts on all kind of Internet Services Platforms and would be too glad to see that all these sites would work with OpenID.



So maybe as a Marketing professional you understood: This makes the end users life a lot easier and jumping from one into another website or Social Network Service much faster and this makes the whole Internet much more useful and attractive to all of us. More users = More audience = Better business!